final study guide

  • 3 messenger factors
    • verbal
      • words
      • pronunciation
      • enunciation
    • voice
      • pitch
      • rate
      • volume
      • tone
    • nonverbal
      • eyes and face
      • gesture
      • dress and appearance
      • floor space
  • deal with the unexpected
    • boredom
    • disruptive behavior
    • fatigue
    • misunderstanding
    • equipment breakdown
    • time reduction
  • things to do
    • engage with audience: tell a joke or ask a question.
  • rehearsing is literally giving the presentation, complete with gestures and visuals, as though you were giving it to the real audience
    • rehearsing options
      • rehears by yourself to an imaginary audience
      • rehears by speaking to a real practice audience
      • rehears with a video camera so you can see yourself
      • rehearse with real-time feedback technology that enables others to give detailed feedback
  • 3 m's of presentation
    • messenger
    • media
    • message
  • Functions on Social Media 
    • inform
      • create high-quality content
      • share high-quality content
      • become an expert
    • Persuade
      • think visual
      • think sharing
      • think consistency  
    • Build Relationships of Trust
      • assist others in your network
      • ask for nothing in return
      • do more than just "like"
    • demographics
      • age ( younger vs. older)
      • language
      • culture
    • psychographics
      • invite conversation
      • use social media analytics
    • an inverse relationship exists between age and internet usage
    • use social media analytics
    • be socially sensitive
      • avoid posting content about race, color religion, sex, national origin, age, disability and genetic information
      • don't post anything that is defamatory or inappropriate
      • don't post in anger
      • balance your content by considering all points of view
      • don't post anything you wouldn't want published on the front page of a national newspaper
      • provide adequate context so your message is understandable
    • critical context factors
      • timing
      • location
      • channel
      • many mobile phones include global positioning systems (GPS) technology so companies can adapt content to customers' physical location.
    • write balanced product reviews
    • choose appropriate social media sites
    • functions of networking sites
      • wiki creating
      • blogging
      • discussing
      • messaging
      • organizing
      • micro blogging
      • reviewing
      • sharing
      • social networking voting
    • preparing to review
      • understand the pupose
      • understand the audience
      • understand all relevant context factors
      • understand the strategy being applied to achieve the purpose
      • Remember PACS, both when you create a message when you review and revise!
        • purpose 
        • audience 
        • context 
        • strategy 
    • preparing to review and revise a document and revise a document
      • screen reviewing
        • spell checkers
        • style and grammar checkers
      • paper reviewing
        • use standard proofreaders' marks
        • Improve your effectiveness at catching errors
          • read the document out loud meaningfully
          • use a ruler or paper to cover the text below the reading line

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