Communicating with Social Media

  • inform
    • create high-quality content
    • share high-quality content
    • become an expert
  • Persuade
    • think visual
    • think sharing
    • think consistency  
  • Build Relationships of Trust
    • assist others in your network
    • ask for nothing in return
    • do more than just "like"
  • demographics
    • age ( younger vs. older)
    • language
    • culture
  • psychographics
    • invite conversation
    • use social media analytics
  • an invers relationship exists between age and internet usage
  • use social media analytics
  • be socially sensitive
    • avoid posting content about race, color religion, sex, national origin, age, disability and genetic information
    • don't post anything that is defamatory or inappropriate
    • don't post in anger
    • balance your content by considering all points of view
    • don't post anything you wouldn't want published on the front page of a national newspaper
    • provide adequate context so your message is understandable
  • critical context factors
    • timing
    • location
    • channel
    • many mobile phones include global positioning systems (GPS) technology so companies can adapt content to customers' physical location.
  • write balanced product reviews
  • choose appropriate social media sites
  • functions of networking sites
    • wiki creating
    • blogging
    • discussing
    • messaging
    • organizing
    • micro blogging
    • reviewing
    • sharing
    • social networking voting

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