Midterm Study guide

Chapter 1 - Managing with Communication
  • The four basic functions of management
    • planning
    • organizing
    • leading
    • controlling
  • The difference between open-ended and close-ended questions
    • Closed-ended questions are those which can be answered by a simple "yes" or "no," while open-ended questions are those which require more thought and more than a simple one-word answer
  • The purpose and guidelines of negotiating
    • Clarify your goal , decide specifically what you want to achieve 
    • Decide what you will not agree to 
    • Consider alternatives you can turn to if you are unsuccessful 
    • Understand the other parties needs, and frame your argument in the best interests 
Chapter 2 - Planning and Organizing Content
  • Understand the concept of PACS 
    • purpose
      • inform persuade build trust
    • audience analysis
      • demographics
      • psychographics
      • knowledge
    • context analysis
    • Strategy
      • channel
      • psychological
  • Know the different approaches to use when conveying news to others 
    • direct and indirect
      • direct- good news
      • indirect - bad news
         
  • know the different ways of outlining and listing 
    • top down outline 
      • traditional outline
      • tree diagram 
      • mind map 
    • bottom up outlining
      • create a free list
      • categorize the information 
      • sequence the information 
Chapter 3 - Composing Business Messages
  • Know the different ways of starting a message
    • background information about the topic 
    • justification or reason for the text 
    • statement of authorization, indicating who ordered or authorized the writing 
    • an attention getter, or hook 
  • know what cohesion words are and the purpose for using them
  • know the meaning of CLOUD
    • coherence
      • make sure sentences flow logically from one to another
      • us "cohesion" words to achieve logical flow of ideas
    • length
      • avoid paragraphs that are so long that they look difficult to read
      • divide paragraphs at logical breaking points 
    • organization
      • generally flow a direct approach for paragraphs
      • begin with a topic sentence, which serves as an agenda for the paragraph
    • unity
      • make sure all sentences relate to the topic sentence
      • for unrelated content, create another paragraph 
    • development
      • include all information needed to support topic sentence
      • avoid including too much or too little information
  • know and understand the five C's of information
    • clear
    • correct
    • complete
    • convincing
    • considerate
  • OABC
    • Opening
    • Agenda
    • Body
    • Closing

  • Understand the different types of persuasion
    • Pathos - appeal of emotion
    • ethos - appeal to ones character 
    • logos - appeal of logic 
Chapter 4 - Enhancing Messages Visually
  • know the difference between serif and san-serif fonts 
    • Serifs are semi-structural details or small decorative flourishes on the ends of some of the strokes that make up letters and symbols. An example would be the Times New Roman font. Sans serif does not have these details or flourishes.
  • know that different sizes of font typically used in business  
    • times new roman 11 point 
    • times new roman 18 point 
    • arial bold 26 point 
  • understand the reasons for using charts and graphs
    • can communicate more quickly than words 
Chapter 8 - Solving problems and Writing proposals
  • Understand the basic concepts of problem solving and know the six main steps in solving problems 
    • Defining the problem.
    • Identify the causes of the problem
    • brainstorm possible solutions
    • select the best solutions
    • implement the plan
    • evaluate and monitor progress
Chapter 9 - Conducting Business Research
  • Know the basic ways of conducting research, 
    • interview
    • focus group
    • survey
    • observation
    • experimental
  • the different sources that are available and 
    • scholarly journals
      • highly reliable information
      • not current on the very latest issues 
    • trade journals
      • not scholarly in nature
      • some are recognized as authoritative
    • popular magazines
      • not scholarly
      • published for general audiences
    • newspapers
      • not scholarly
      • very current, with editorials on current issues
  • how to notate research in your documents
    • quoting exact words, sentences, or phrases from others unique material
      • must give credit through MLA or APA ormat
    • paraphrasing: substitute your own words for words used in others unique material
    • summarizing condense a larger amount

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