designing visual aids

  • levels of metal processing required
    • photograph - easy
    • bar chart - fairly easy
    • table with some complexity - somewhat difficult
    • text with embedded quantitative data - difficult
  • plan communication with PACS
    • purpose
      • inform persuade build trust
    • audience analysis
      • demographics
      • psychographics
      • knowledge
    • context analysis
  • match design with purpose
    • informative presentations
      • content that is clear and informative
      • slide design that is clear and enhances learning and information retention
    • persuasive presentations
      • content that appeals to the logical, emotional, and ethical concerns of the audience
      • slide design that conveys thoughtful reasoning, appeals to strongly held beliefs and emotions, and shows sincere concern for the needs of the audience
  • apply design guidelines
    • create a distinct " front door" and a clear pathway for slides
  • apply appropriate typography attributes
    • typefaces ( fonts)
    • size
  • break long headings appropriately
  • graphic attributes
    • direction
    • number
    • shape
    • size
  • principles of layout and design
    • contrast
    • alignment
    • repetition
    • balance
    • spacing
  • think more creatively
  • highlight important graphic elements
  • create effective handouts
  • creative effective videos

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