• preparing a situational analysis
    • state the problems or problems that exists
    • provide an analysis of each of the problems that you previously stated
    • state the potential solutions for each problem and the advantages and the advantages and disadvantages of implementing each solution
    • clearly indicate which of the solutions you believe should be used
    • begin developing the appropriate message content
  • plan communications with PACS
    • purpose 
      • inform
      • persuade
      • build trust
    •  audience analysis
      • demographics
      • psychographics
      • knowledge
    • Context analysis
      • external factors
      • internal factors
      • situational factors
    • strategy
      • channel strategy
      • psychological strategies
  • conducting business research
    • four categories of publications
      • scholarly journals
        • highly reliable information
        • not currnet on the very latest issues 
      • trade journals
        • not scholarly in nature
        • some are recognized as authoritative
      • popular magazines
        • not scholarly
        • published for general audiences
      • newspapers
        • not scholarly
        • very current, with editorials on current issues
    • evaluating website content
      • current
      • authority
      • reliable
      • purpose
    • citing unique work of others
      • quoting exact words, sentences, or phrases from others unique material
      • paraphrasing: substitute your own words for words used in others unique material
      • summarizing condense a larger amount
    • 5 methods of primary research
      • interview
      • focus group
      • survey
      • observation
      • experimental

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